I create value and impact through design; I like to listen, learn, and inspire. Most of the time I'm thinking, enhancing, and designing services, products, and brands, and put customers and users first.

I’m passionate and focused on the connection of strategic innovation, design, and implementation. I love to inspire and lead project teams and manage external stakeholders. With 17 years professional experience as a designer and business consultant, I don’t hesitate to lead and realise complex projects.

I am an expert in mapping journeys and identifying problems, synthesizing insights into solutions, validating these solutions with prototypes (from paper to hi-fi prototypes).
I also can build on my own or support team members to create a robust and delightful products.
I see my self as a true sparring partner for product people and engineers.

For me, it is essential to understand challenges and empower people so that we create together what is relevant and what matters.

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